The following post was recently added to one of my favorite professional blogs, marcomblog.
Blog Barrier - Writing
This article, in referring to company blogs, touched upon a common fear among organizations considering whether to blog -- being able to write well.
Another issue of equal importance is the fear of not having anything to say.
Corporate blogs have a higher standard to fulfill and a reputation that affects not only revenue but also jobs. Still, perhaps it is a little easier to explore the world of blogging if we look at the process as about conversation, interaction and connection -- not simply sharing news or ideas.
To me, one of the best things about blogs is the ability to connect with the people around you. What a perfect example of that viral, natural connection that marketers the world over try to find.
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