Saturday, February 09, 2008

It's About Having a (Great) Story

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Sometimes translating business ideas into a story is difficult. But, it's essential for effective communication and influence.

This article by Kevin Dugan provides a great overview of how to build memorable stories... good stuff.

2 comments:

Jon said...

peacock?

Tanya said...

Yes, I took this picture at a local winery. Their logo and theme was about a peacock that lived on the grounds.... cool story.