Saturday, February 25, 2006

What I don't like about Dwell magazine


OK.... So, Dave and I like reading books and magazines. We purchase many books and subscribe to a variety of magazines.

We recently signed up for a new publication called Dwell. It was a while ago, but the marketing materials, which seemed to emphasize cool design, must have been sufficiently compelling to make us think we'd like it.

It's not often a publication truly annoys me, but this publication did so... quite successfully.

What was annoying?
>Non-descript editorial content that blended into the over-abundance of advertisements
>Tiny print on the few pages of articles -- hey, I'm almost 40 years old -- 8 pt font makes my head hurt.
>Uncompelling editorial topics that didn't even tempt me to read the tiny print -- grrrrrr!
>Pretentious photography -- Is this for consumers or for architects? It seemed like the magazine was trying to style itself into an artistic standard, but there wasn't any substance to the accompanying editorial content, so it felt pretty hollow.

Needless to say, I'm sending back the invoice with a "cancel" request.

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