That sigh of relief you heard last week were the corporate ad agencies reading the results of the latest report form Magna Global.
MG has announced that DVR popularity is slowing and predicts that it will *not* become mainstream enough to endanger television advertising. This makes ad agencies, who are overly attached to expensive 30-second commercials, quite relieved, since now they don't have to find out how to actually deliver real results for their clients.
There's a reason why online advertising, event marketing and word of mouth strategies are becoming more popular. TV ads don't deliver, and in fact have increased in cost despite smaller audiences.
The "comfort" of the TV format has made the industry complacent, but eventually, corporate America will wake up and just say "no."
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