Saturday, December 23, 2006

Christmas thanks - we are privileged, indeed

Thanks for the reminder from Captain Pat Tracy and the Job of the Week network about the many blessings we enjoy as citizens of the United States of America.

iVak holds up under road warrior ways, still turns heads

iVak - white
I've been using a beautiful white iVak case from Vakaadoo on my iPod for the last several months (see the review on Dave's blog), and I have to say that I'm extraordinarily pleased with it. It protects the player well while giving access to the control wheel, and I love the texture of the case.

One thing that has also been especially nice is that the iVak is very durable, tolerating the abuse that I've given it as I've dragged my iPod back and forth every week in my travels between Lansing, Michigan and Silicon Valley in northern California.

To this day, the iVak still turns heads, even among the jaded techies in the Bay area who own every gadget known to man. This week, both my company CEO and a company founder asked me about the case, which stood out to them. I also had another co-worker say after she saw it that she would get one, too, since she hadn't been too pleased with the quality or durability of her "skin style" iPod case. (I wrote down the name of the company so she could look it up online.)

Of course, now Vakaadoo has come out with a case for the nano…. Makes me want to go out and get a nano, just so I can have an excuse to cart around another Vakaadoo case. :-)

Tuesday, December 19, 2006

Know your audience, marketers - Second Life and other "new" media

This week's Marketing Profs newsletter has a fabulous article (called "Welcome to Second Life, Marketers") that challenges marketers to think about what they're doing before they make the leap into the online world of Second Life.

It seems like, as marketers, we have a tendency to want to grab onto the latest method or means, without considering whether it fits the audience or can provide the type of story/experience that supports our business goals.

This is one of the best articles I've seen on the topic. Bravo, Greg Verdino!!

Annual SWAG article showcases creative business to business gifts

Ad Age recently published its annual holiday SWAG article (login needed), and there were some pretty nice examples showcased this year. Just goes to show how well funded some marketing departments are…

This bag is a very nice one -- not one of the no-name brand cheapies usually available.

I think this "survival cart" was very creative and appropriate for the time of year.

And the Lucky magazine give-away tied in nicely with their product.