I'm a person of faith who has in recent years chosen to remove myself from the Christian bubble. We don't attend a traditional church anymore and don't make a point to choose Christian books, music or entertainment options any differently than we would pick a movie or a TV show from TiVo.
Why is this unique? Because the American evangelical experience has, for the most part, become quite insular. There's Christian radio, teen magazines, Web sites and television. (Some is done with moderate quality, some is downright embarassing in its adolescence.) If you are a "good" Christian now days, your circle of life is completely Christianized.
As a professional marketer, I was intrigued by a recent
article about Christian "branding." Looking at it a little further, I saw that the primary quoted source for this little news snippet was a
company that provided a one-stop source for churches who want a little marketing expertise. Was their work unique or cutting edge? Not really. But, if you're interested in keeping that bubble of protection (and don't want to hire marketing professionals in your own community -- See
Matt. 5:13-16), then their services might be for you.